I always enjoy the challenge of understanding what makes a company tick, then trying to portray that through my images.
Taryn Laskey has opened a Hot Mama Health & Fitness franchise in Canmore and asked me to help visually showcase her brand.
...and thankfully the weather cooperated for this early spring photoshoot!
In these collages I tried to highlight the different aspects of what makes Taryn's franchise unique and inclusive.
As you can see, kids are welcome!
Simplicity is key with branding and my hope through this corporate shoot is to help showcase an experience by visually stimulating as many emotions and senses as possible.
May these images help Taryn connect with more Mom's so they may be their healthiest & fittest selves.